Technomyths

Those who have read about search engine optimization they know well what back links are. They have to come across the word at least for once. But who are new to the subject of SEO they must think what the term back links refers and what the importance of back links is. It is nothing but an important thing to build a good SEO. Rather it can be said that Back links have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO.

At first look at the factor why back links are important in search engine optimization. Actually these links are like a voting system and they make the search engine know how much people respect the opinion. Higher the popularity scale, higher the number of back links. They are like voting for you. If lots of people link to your web pages, using anchor text appropriate to your theme, this is taken as validation of your content. The logic is: why would people link to you unless you have something valuable to offer? Exactly for this reason it is considered as a measure of popularity.

Now come to the point that we have hinted at the beginning of this topic. That is web designers and web masters and online publishers take various types of methods both legitimate and illegitimate to get back links. It is indeed very sad that for getting a link you need to give money to another website. For instance, would it make sense if some poker website paid me to put their link on this web design and SEO blog (unless of course I specifically mention that it is an advertisement)? The buying and selling of links has become so rampant that Google is contemplating penalizing people indulging in these tactics?

Now automatically comes the topic how a good position or good way to be found to get quality back links. You should get back links in a normal, natural manner and back linking should be voluntary, not mercenary. For your own satisfaction and in order to keep your business safe and clear you can mention it on your website or blog that you are being paid to publish those links, and Google even goes to the extent of recommending the rel=nofollow attribute for the websites you are linking to if you are publishing external links for extra bucks.

So far the best way of obtaining a higher quality back links is by means of generating valuable content regularly and timely and for a long time. You need to revise it and update it on a regular basis. Your content must be off higher quality and fit the purpose of your website. Webmasters and bloggers enjoying high traffic always like to refer to an external link rather than explaining a topic from scratch. Give people something to link to and see how your traffic surges up.

If you own a blog you know the importance of keeping your blog fresh and your audience interested. It can be challenging to come up with blog posts that won't bore your visitors and is interesting enough to keep them coming back.


It doesn't matter whether you are blogging for fun or blogging to make money, if visitors are your goal then here are eight types of blog posts that you can use to keep your blog interesting, promote sharing, increase followers and encourage comments.

Type 1 - The 'QUICK TIPS' Blog Post

Quick tips are great “in between” posts. They are short and normally between 100 and 250 words. If you have ideas that you want to share with your readers but it doesn’t justify a full blog post, posting quick tips are ideal. The tip should be focused on one key area of your niche. For example, “How to eat less when eating out” is a perfect 'quick tip' for a dieting blog.

Type 2 - The 'HOW TO' Blog Post

Expanding on the quick tips blog post, let's look at the 'how to' posts. These provide expanded and much more detailed information to your readers on how to do specific things related to your niche such as step-by-step instructional detail or specific examples. You could even separate these posts into two or three part courses.

For ideas on 'how to' posts, have a look at niche topic forums or other related blogs for questions that others are asking on how to do specific things. Well written, detailed informative 'how to' posts are typically very popular and can help recognize you as an authority in your field.

Type 3 - The ‘REVIEW’ Blog Post

Product or service reviews are especially useful to readers because it helps them with the decision buying process. It's also a great way to monetize your blog. This is particularly beneficial to affiliate marketers. When you review a product and include your affiliate link, this gives you the opportunity to make a commission from each sale you generate.

The key to writing a credible 'review' blog post is not to simply go over the major benefits and highlights of the product, but to also mention things about the product that could be improved. This keeps your review balanced and also gives your reader a more objective view. Your blog visitors will appreciate your candid honesty and will be more likely to trust your recommendation.

Type 4 - The RESOURCE Blog Post

Some of the most popular blogs use resource lists. Blog readers love lists because they can easily scan the information and focus on what they are most interested in reading.

For example, if writing a post on the '10 ways to lose weight fast' a resource list would mention the posts from related blogs that also have this information. This gives your reader a much broader view of ideas and tips available to them.

By doing this you will also find that readers will look to you as a useful resource for finding as much well-rounded information as possible on the topic at hand.

Type 5 - The INTERVIEW Blog Post

People love interviews, especially if it's with someone they like and admire. Try interviewing someone in your niche and sharing the results of the interview with your blog readers. This is also a powerful traffic generator as the person you interview will most likely post the interview on their blog and around the web, bringing more traffic back to you!

Type 6 - The 'BEST OF' Blog Post

These are great end of the year or end of season posts. For example, if you do a lot of reading, you might list the 'best of' articles, books or guides that you read during the past year. Additionally, you could also create a post highlighting your most popular blog posts of the year. Whatever your niche, have a look back at the items, events or ideas that were the year's best and create a post around them. This can be a fun, especially for the nostalgic reader.

Type 7 - The PERSONAL STORY' Blog Post

Everyone loves a personal story. Anyone that follows you or your blog would be interested in a personal event or happening related to your niche. Did you attend a seminar? Did you buy a new product? Did you have a mishap that could be made an example of? Without getting too personal or overly detailed, writing a blog post on you personal achievements or activities almost always draws interest and feedback.

Type 8 - The 'NEWS' Blog Post

Every niche has some news related items or happenings. Keep your eyes and ears open to what's going on, then find a newsworthy item and write your personal comments. This is not only an easy to create, quick post; it also encourages feedback from readers. Be sure to link to the post you are referring to along with your comments.

Search engines are the web’s most used means of driving traffic to websites, and knowledge of search engine marketing is essential to anybody wanting to succeed online. However knowledge of Blogging techniques is also instrumental in gaining you a high position in the search engine listings fore your chosen keyword.


Sure, you can promote your site in many ways and there are more ways than a top listing on a search engine to drive traffic to your website, but there is nothing to beat a top ten listing on Google or one of the other major search engines such as Ask, Yahoo or MSN to provide you with consistent sustained traffic day after day after day.

It is not difficult to get listed in a search engine, but it not so easy to be listed in that all-important top 20 position. The top 10 is the ideal, but if you are listed on one of the first two pages of a major search engine, then the traffic will come to you. That is guaranteed. Naturally, the higher you are listed the better, and you will do an awful lot better on the first page than on the second, but if the best you can do is page three then you are going to need a lot more than search engines to help you attract business.

So what are the main essentials of search engine marketing? You have two objectives, the first being to get listed and the second to reach the top 20. It is easy, as I stated earlier, to get listed on a search engine. Many design their site, submit it to Google and then wait for the Google Dance, when Google carries out its World Wide Web search for websites.

Forget that: do not submit your site to Google or any of the other search engines because that can delay your listing. Instead do one of two things. The best is to write a few articles on the topic of your website and submit them to the top article directories. If you can’t write, or if English is not your main language, then use an article ghostwriter. There are plenty people online offering article services at good rates.

Google and the rest frequently visit the higher ranked article directories and will pick up on the link to your website in your ‘author’s resource’, or bio. When they find your site, you get listed, and that can happen in less than 24 hours. That is the main way, but the other is blogs. Add a blog to your site, and it will soon be listed. Google, especially, likes blogs, particularly if it is a Blogger blog, since Blogger is owned by Google. You are virtually guaranteed a listing. If you are not too keen on Blogger, you can switch once your site has been listed. Word press is arguably the most versatile Blogging software available at the moment, especially if you are running it from your own web space.

Once you are listed, you can improve your position by optimizing each website page for the topic of that page. Don’t forget that search engines list each page separately, and so each page should be optimized separately. However, you should initially focus on your index page, since it is that page which almost invariable gets listed highest. Once your site does have a reasonable high listing, it is possible that another page could get listed higher than your index page, although this is not generally the case.

You can then post a blog on the topic of the page, and add new postings on a regular basis. You should also include a link to your blog from your web pages and a link on your blog sidebar to your website. This will enhance the probability of your home web page being listed, as it also will your blog, since your blog can also be listed on Google and other search engines.

There are some simple things that you can do to make your index page more attractive to the search engines. Bear in mind that your listing is for one search term only, as used by someone seeking information related to the topic of your page. You can receive another listing for another search term (or keyword) on a different index. So, what you must do is to determine the best keyword for which to optimize your index page.

Once you have decided that, include it in the title of your page and place the title in ‘title’ tags. Try to make the title a bit longer than your keyword, so if your keyword is, say, ‘lock design’, make the title ‘The History of Lock Design’, for example. The main heading for the page need not be the same, but should also contain your keyword. A good heading, for example, would be ‘Lock Design from the 18th Century’. Place that in H1 tags to tell the search engine algorithm that the heading contains important text relating to your web page.

In order to accentuate the fact the ‘lock design’ is an important term in your web page, use it in the first 100 characters and again in the last paragraph of the page. You can also use it once for every 300 words if you want, but don’t overuse it. Use plenty of words that relate to the term, in order that the algorithm used to determine the relevance of your page can decide what the actual subject is. Hence, in the example used, it is still not clear if the locks referred to are canal locks or security locks. You should make that clear in the syntax of the page.

For example, your title could be changed to ‘Canal Lock Design from the 18th Century’, and you could make lots of reference to canals, barges, longboats, plan, construction, locks and design. These words will make it clear to the statistical mathematical formula that makes up the LSI (latent semantic indexing) algorithm that determines the meaning of the words used on your page, and determines that the page is about canal locks and not locks and keys.

There are many other ways in which you can optimize your web page to make it more relevant to the search term, and the more relevant the search engine deems it, then the higher the listing in the index for that specific keyword. Blogging can enhance the effect of your SEO, and not only improve your listing position, but also be listed have itself, thus providing evened more traffic to your website.

Search engine marketing involves a good knowledge of search engines and how they work, but if you get it right then the rewards can be very high in terms of traffic highly targeted to your product. The problem is, unless you know how, or have the right advice from people who know what they are talking about rather than trying to sell you a service, and then it takes a long time to learn.